Robin William Easterby

Senior Project Leader in Advertising, Marketing & Brands
for FMCG, Automotive, Health Care
Start Ups & Pitches

Phone

rweasterby@gmail.com
Open to a Permanent, FL, FTC contract from the w/c 26th January 2026

More than a safe pair of hands

Projects can be challenging; I’m here to lighten the load. I’m an experienced, considerate, focused and positive, professional whose first priority is always the interests of my clients; providing capability, adaptability,scalability,process change management and Ai Integration.

I’ve been serving loyal clients and agencies in London over 20 years - So let's discuss your next project or pitch today or Business need today.

Testimonials

Robin is the gold standard.
Robin is the embodiment of professionalism. He manages complex workstreams with a level of transparency and detail that is rare to find.
What sets Robin apart is his communication style. He is an excellent communicator who builds genuine trust with clients while ensuring the internal creative team has the clarity they need to succeed. He consistently goes above and beyond, balancing meticulous attention to detail with a calm, steady hand. Any organisation would be lucky to have him; he truly embodies everything you need in a Senior PM.

Tracy-Lee Ellis

Creative Operations & Resource Management Leader

at
T&P Group London. 2025

Examples of Recent Work

Lexus 2023-24

Leading EMEA campaigns I regularly work with 3rd party production houses and partners working across AV, VOD

and all social platforms.

These master assets are added to toolkits. I enjoy working with skilled editors, CGI artists, directors and creative teams. guiding them all to achieve our collective goals.

INTERIOR QUALITY_MPU-DMPU-LeaderBoardFRAMe_1 300x600.jpg

Toyota 2023-24 - New work to come in 2026

TOY_SEASONAL_2024_HUB_VLV_IMG_KV_WINTER_RAV4-PHEV_Dog-Guard.jpg

Social Content / Real World Events - Summer 2022

This project helps to showcase my event production skills, This was delivered in a very tight window working with local and international clients through Cult London for Marc Jacobs and AKT LGBTQIA+ community charity that supports the homeless. We built this so people could celebrate their love and it generated a significant social footprint to create a relevant event at London and Manchester Pride celebrations. The social output was significant to the brand.

Healthcare & FMGC Digital, web build, apps, and all other print and digital deliverables.

Having worked in with both FMCG, with brands in house and within the Health and Medical sectors, I have always strived to implement new technologies where possible. Here is an example that changed the category norm.

Production

Photographic Production

As a creative producer, I have a wide range of production experience both in the concepting stage, production, and final delivery. I've accrued a huge wealth of experience when orchestrating stills shoot. From Swimwear to High fashion, luxury products, FMCG and brand-related campaign imagery for all platforms and special installations such as materials for Digital billboards Station takeovers and Building wraps.

Illustration AI & CGI Imagery

I regularly book 3rd party suppliers with the specialist skills required to bring the client's vision to life making striking key visuals, OOH Print Ads. I have a little black book of some of the best in the industry. I think it's important to hold the clients hands through the process to make sure their vision is realised, from scamps through final approval and asset distribution.

Research production using Ai generation storyboards, KV's and for the animatic process, for both on line and real world Quant or Qqual.

I particularly enjoy developing and finalising ai animatic test materials, and storyboard artwork. Working closely with the creative team, or directors to bring their ideas to life. I regularly work with Ai animators and skilled artists who specialise in bringing scripts to life to create bespoke imagery that will showcase ideas and land the concept for qual or quant research groups . Production can include voice over recording or Ai generative language translation and transcreation and all titles Including all supers and SFX soundscapes or final music mix.

Experiential Events and Special Projects

Sometimes the stars align and a project drops into your hands and these are often the most challenging and rewarding, here is an example of such a project. working with artists and using new technology at the time, turning tweets into pencils for a global charity that blew up on then Twitter (X), Facebook, and YouTube which had over 10 million impressions on the live launch date.

This event took place in New York and in a pop up gallery space attracting locals and a large amount of international attention for world literacy day.

Live and Virtual Event Management

I was brought in to deliver a multi-faceted event in King Cross Cola Drop yard for Christmas 2022 until February 2023. The elements included x 6 curling lanes, a bar, and lounge, social selfie structures along with all the usual Christmas whistles and bells, including a 47-foot real Christmas tree. This project started on the 9th Nov and finishes at the end of February 2023.

Smooth client-facing comms were key and working closely with the very fantastic Kit & Caboodle team and multiple 3rd part production partners was a must to keep all the parts moving for launch, across live rollout into ongoing maintenance, and my involvement up to Christmas derig in early January.

Thank you for your time and, I look forward to hearing from you soon.